New York / Tokyo
FIRST DOWN was born 1983 which was before Rudy Giuliani was first elected mayor and the city had drastically changed. As a Korean immigrant, Young In Chung set off to the United States with merely 100 dollars in his pocket. He launched his brand in New Jersey and bore the name FIRST DOWN, taken from football terminology with the mission to become No.1 in the down jacket industry. With his motivation to manifest the American Dream, the tagline “Dream It. Be It” came to life as he actively pursued craftsmanship.